Increased lead response speed by 4×

Inbound leads were taking 38 minutes on average to receive a first response. Reps manually researched companies before replying and high-intent demo requests were getting lost in the queue.

• 1Built an enrichment + scoring pipeline using Clay to append firmographics in real time.
• 2Added an AI triage layer to classify intent and urgency from form copy.
• 3Routed leads to the right rep instantly via Slack with full context attached.
• 4Implemented a self-serve booking fallback for high-intent leads outside business hours.

Average response time dropped from 38m to 9m, demo booking rate doubled, and reps spent ~6 hours less per week on manual research.