The challenge
The brand had high first-order conversion but weak repeat performance. Subscriptions, support tickets and email lived in separate worlds and customers received conflicting messages.
The approach
- 1Unified subscriber lifecycle data between Recharge, Klaviyo and Gorgias.
- 2Rebuilt post-purchase, replenishment and win-back flows with smart segmentation.
- 3Integrated support history into Klaviyo so messages respected open tickets.
- 4Connected Triple Whale for true LTV and CAC visibility per segment.
The outcome
Repeat revenue grew 34% in the first quarter post-launch and subscriber churn dropped 18%.